March Dig - sample NFT showing transitional changes unlocked by a specific DNA sequence
March Dig - Limited Digital DNA Edition (10 available)
A collaboration between two brothers, contemporary Realist artist Rob Evans and biotech entrepreneur Andrew Evans, this limited edition work transforms an image of Rob Evans’ iconic graphite drawing, March Dig, into a truly unique digital piece unlike any other - each of the 10 copies in this edition molds itself to the owner’s actual DNA, and becomes a subtly different work in the process. The elements in the interior scene shift to symbolically reflect the owner’s genetics: objects appear or disappear, lighting shifts occur and other subtle variations take place within the interior space of the drawing as each individual NFT is unlocked and genetic information is added.
Evans’ interior drawings, known for their psychologically charged spaces and mysterious open ended narratives, provide the perfect platform for this NFT collaboration. Noted American author Charles Baxter stated in a catalog essay on Evans’ work, “the wondrous and transfixed sense of unfilled space, the truly dazzling sense of telescoped perspective -- all of these things bring us to a feeling for things about to disappear, things that have disappeared, that are no longer there, but which may be about to come back. Like the very best artists, Rob Evans gives us the visible in the service of the unseen.”
Minted as a cutting-edge NFT (non-fungible cryptotoken), each copy in the edition contains a special unlockable digital code that can be combined with genetic data from 23andMe.com to personalize the work, making this the first edition of digital prints to reveal themselves differently to each owner. If the owner chooses to transfer ownership of the work in the future, the new owner can in turn choose to mold the work to their own DNA.
The NFT will be offered for sale on the new Binance NFT platform, as one of the first premium artworks to be made available there. Binance will be the first platform to offer NFTs on an exchange that includes fiat currency, effectively allowing NFT trading in fiat without the hassle of transferring cryptocurrencies between platforms in order to purchase or sell NFTs.
The first owners of each of the 10 NFTs will receive a physical print of the version that matches their DNA. Each print will be printed on acid free paper using archival inks and will be signed by the artist.
The first two NFTs in this edition of 10 will be offered at $10k each. Subsequent NFTs in the edition will increase in price as the edition is sold, with the last two going up for auction.
Rob Evans’ meticulous representational drawings, paintings and prints have been included in curated museum exhibitions worldwide and can be found in numerous prominent public collections throughout the United States including the National Gallery of Art, Library of Congress and San Francisco Art museums to name a few. In the mid-1990’s Evans was one of ten prominent artists who worked with David Adamson Editions, one of the early pioneers in digital printmaking, to produce a work for the “Washington Portfolio,” one of the first all digital print portfolios produced in the art world.
Andrew Evans is a serial tech entrepreneur and bioinformatician, and member of the Personal Genome Project at Harvard University. His “23andMii” genomes-to-game-avatars project was featured at the 2014 Genomes, Environments and Traits (GET) Conference where it captured the imaginations of such luminaries as Esther Dyson and George Church.